Sales : Contact | Support : 909-382-9500

Email : moreinfo@incortech.com

Marketing

17
Feb

DestinationCRM.com provides us with an choice excerpt from CRM thought leader Paul Greenberg’s CRM At The Speed of Light, now in it’s 4th edition.

Here is one of my favorite observations by Greenberg:

What the social customer is expecting is a human being who’s not selling products at them or just following a particular path, but providing a relationship that will be mutually beneficial.
For the salesperson, this experience will be the purchase of something by the customer. For the customer, it will be an experience that provides her with what she needs to solve a part of her personal agenda—be it in a B2B environment (such as meeting an equipment need) or in a B2C environment (purchasing a family vacation package). But the expectation goes beyond that. The customer is looking to have a relationship—if not with the salesperson then with the company the salesperson represents. Skeptical? Think about your own relationship to Amazon.com, and why you shop there: It’s convenient, and the site “knows” you.

This change in customer-salesperson interactions has certainly occurred in my industry, for those companies who are prepared to embrace it at least. How has this affected your industry?

Category : CRM | Marketing | Blog
8
Mar

If you’ve uttered those words (or simply thought them), you are not alone.

I consider myself a fairly savvy use of technology and the web.  I mean, hey I’ve been using Apple computers since before the switch to Intel.  I’m moving our corporate messaging platform “to the cloud” with Google Apps for Your Domain and will soon access that data and my CRM system from an iPhone.

But what of Twitter?  Isn’t that some useless “toy of the moment” for the MySpace crowd?  Who has the time, anyway?

Fear not, my overworked businessperson friend and reader.  There is help.  Twitter is a “microblogging service” but behaves something like a cross between lightweight Email and Instant Messaging with social benefits.

I can tell by the blank stares that I should probably try to say all of that again in English.

Twitter allows you to send short (140 charachter max) messages, including links to websites) to users of twitter who follow your communications or “tweets.”  You can follow other people to read their tweets.  The business part comes into all of this because – wait for it – business is built on relationships that start with opening up two-way communication.

There are myriad guides on the web on Twitter, but I think the one I’ll recommend is really a good starting point and that is because it does a good job of explaining the context that must be considered for Twitter effectiveness as a business tool.

Twitter is when a single phone call isn’t practical to communicate with large groups of people and an e-mail is over-kill. Twitter is having a loud-speaker connected to all of your connections (wanting to be tapped into your loud-speaker) at any given moment to convey your message. Twitter at its essence is an extremely powerful communication tool when placed into the right context.

IncorTech for it’s part is now Twittering.  Why?  Well, because we’d like to let you know about things from time to time such as special offers and cool tools that we come across that help to make your job a little easier.  We’re hoping you’ll enjoy the occasional update and the opportunity to interact in a way that allows you to control the timing.

Do you use Twitter?  Do you have any Twitter-related tools that you’d like to share about?  How about a business testamonial?  Ever gained any prospects for your business through social networking tools like Twitter?  Sound off in the comments, please!

Lastly, here’s a helpful presentation on Twitter for business that I liked:

Category : Marketing | Blog
Recent Comments
  • Shashee Rangika Wijewickrama: quick book guid book very usefull us...
  • vik: Congratulations for getting award. Keep doing the best work...
  • vik1066: The introduction of new Sage Mas 500 V7.3 released has done ...
  • victor3b1@yahoo.co.uk: I will need a 2010 Enterprise Trial software...
  • John: An excellent post and much helpfull. Thanks, John - ...
IncorTech on Facebook
IncorTech Twitter Feed
Follow IncorTech on TwitterFollow Us On Twitter

No public Twitter messages.
Flickr

Accounting Software Sales, Service and Support

IncorTech is a leading Sage Software Partner with a proven track record.

Since 1998, we've committed to helping businesses succeed by incorporating technology.

IncorTech is proud to serve organizations throughout Southern California, The United States and beyond.

Submit a Quick Question

Contact Us

Corporate HQ - Riverside / San Bernardino: 10721 Business Drive, Fontana, CA 92337
Los Angeles: 5757 Century Blvd, Suite 700, Los Angeles CA 90045
Orange County: 5405 Alton Pkwy Ste A228, Irvine CA 92604
San Diego: 9450 Mira Mesa Blvd, Ste C531, San Diego CA 92126


Sales: 909 - 581 - 8581

Support: 909 - 382 - 9500

Email: moreinfo@incortech.com