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SugarCRM, the world’s leading provider of open source customer relationship management (CRM) software, today announced keynotes, sponsors and the final agenda for SugarCon 2010, its global customer, partner and developer conference, April 12-14, at The Palace Hotel in San Francisco, California. Microsoft, Red Hat, Talend and Zend are among the industry leaders sponsoring the conference, which unites CRM customers and developers with companies and projects committed to building open business applications for the Cloud.

Keynotes

Each of the keynote presentation for SugarCon will play off the theme of this year’s show – “Evolve Your CRM”.

“Open Source and Open Clouds” – SugarCRM CEO Larry Augustin will share some exciting new product announcements and welcome special guests to the stage to discuss how open source software is driving the next generation of CRM and Cloud services.

“A Family Tree for Humanity” – Author and Population Geneticist Spencer Wells of National Geographic will take us on an epic journey that spans the globe, using DNA to trace the migration routes of our ancient ancestors and revealing the incredible tapestry of human diversity created along the way.

“The 21st Century Customer Experience” – CRM Guru Paul Greenberg will outline the changing nature of doing business in the age of social media, and how your business can begin to prepare for this profound change in customer relationship management.

“He’s Back! The Real Future of Technology with Fake Steve Jobs” – Two years after bringing down the house at SugarCon, Newsweek Technology Columnist Daniel Lyons (aka Fake Steve Jobs) returns to take on the serious questions in a playful way.

Breakout Sessions

This year SugarCon has expanded to eight breakout tracks that tackle the industry’s most important trends – cloud computing, social networking, and open source – and offer practical advice for improving sales, marketing and support operations.

The tracks are: CRM Strategy, Open Source and Open Cloud(s), Business Apps in the Cloud, Extending Sugar, Beyond CRM, Getting Social, Partner Innovation and SugarU.

Other Highlights of SugarCon include:

CRM case studies on BancVue, BMW Italy, Roxtec, FamilySearch, Thomas Cook and many more.

Over 30 presentations from C-Level Executives on the Cloud, open source, CRM and social computing. Executives from the following leading companies will present: Alfresco, Angel.com, BonitaSoft, Box.net, Canonical, DataSync, DotNetNuke, DRI, Entrinsik, Fonality, iNet Process, Ingres, IT Novum, Jaspersoft, Jigsaw, KnowledgeTree, Levementum, Makara, Microsoft, Mindtouch, Open Bravo, Omni Technology Solutions, Open Symbol, Pardot, Pentaho, Plus Consulting, Red Hat, Sonoa, Spoke Software, Status.net, Synolia, Talend, Zend and Zimbra.

A city tour of San Francisco

An evening at the acclaimed California Academy of Sciences in Golden Gate Park http://www.calacademy.org/

Sponsors

SugarCRM would like to thank our many sponsors for SugarCon 2010, including Microsoft, Actuate, Angel.com, Box.net, DataSync, Fonality, iNet Process, Jigsaw, KnowledgeTree, Levementum, Mindtouch, Pardot, Plus Consulting, Red Hat, Talend, Makara, DotNetNuke, AgencyQ, Entrinsik, Omni Technology Solutions, salesElement, SierraCRM and Zend.

About SugarCRM

SugarCRM is the world’s leading provider of open source customer relationship management (CRM) software. Over 6,000 customers and more than half a million users rely on SugarCRM to execute marketing programs, grow sales, retain customers and create custom business applications. Leading publications such as CRM Magazine, InfoWorld and eWeek praise SugarCRM for its ease-of-use, flexibility and open design. SugarCRM runs on the leading cloud computing platforms, including Amazon EC2, Microsoft Azure, Sugar On-Demand and Private Clouds, offering customers unparalleled choice and control of their data and deployments.