The American Institute of Architects has created an information-packed section of their website
aimed at helping Design and Construction Management firms to make good choices to manage their finances in today’s economy.

Rena Klein FAIA weighs in on how to best weather the storms looking at the pros and cons of personnel changes in this podcast.

Rena’s insights are sobering and valuable. A key concept: carefully consider company morale and the talent that could be walking out the door if you follow an urge to use layoffs to control costs.

What steps are you taking to ensure your firm not only survives but perhaps gains competitive ground in the present economic climate? Many firms have successfully capitalized on downturns by marketing more aggressively while competitors scale back their marketing efforts. What are you planning? Will you advertise more, less or the same?

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