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If you’ve uttered those words (or simply thought them), you are not alone.

I consider myself a fairly savvy use of technology and the web.  I mean, hey I’ve been using Apple computers since before the switch to Intel.  I’m moving our corporate messaging platform “to the cloud” with Google Apps for Your Domain and will soon access that data and my CRM system from an iPhone.

But what of Twitter?  Isn’t that some useless “toy of the moment” for the MySpace crowd?  Who has the time, anyway?

Fear not, my overworked businessperson friend and reader.  There is help.  Twitter is a “microblogging service” but behaves something like a cross between lightweight Email and Instant Messaging with social benefits.

I can tell by the blank stares that I should probably try to say all of that again in English.

Twitter allows you to send short (140 charachter max) messages, including links to websites) to users of twitter who follow your communications or “tweets.”  You can follow other people to read their tweets.  The business part comes into all of this because – wait for it – business is built on relationships that start with opening up two-way communication.

There are myriad guides on the web on Twitter, but I think the one I’ll recommend is really a good starting point and that is because it does a good job of explaining the context that must be considered for Twitter effectiveness as a business tool.

Twitter is when a single phone call isn’t practical to communicate with large groups of people and an e-mail is over-kill. Twitter is having a loud-speaker connected to all of your connections (wanting to be tapped into your loud-speaker) at any given moment to convey your message. Twitter at its essence is an extremely powerful communication tool when placed into the right context.

IncorTech for it’s part is now Twittering.  Why?  Well, because we’d like to let you know about things from time to time such as special offers and cool tools that we come across that help to make your job a little easier.  We’re hoping you’ll enjoy the occasional update and the opportunity to interact in a way that allows you to control the timing.

Do you use Twitter?  Do you have any Twitter-related tools that you’d like to share about?  How about a business testamonial?  Ever gained any prospects for your business through social networking tools like Twitter?  Sound off in the comments, please!

Lastly, here’s a helpful presentation on Twitter for business that I liked:

DISCLAIMER: The content provided in this article is not warranted or guaranteed by IncorTech. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials.
Category : Marketing

One Response to “What the heck is Twitter and why should I care???”

Sameer March 9, 2009

Thanks for sharing our visual animation on “Twitter – A powerful weapon for nobodies.” We appreciate it.

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